Frommer’s® Unlimited has announced a partnership with Virgin Media, the UK’s largest residential broadband provider, to provide a new travel guide for its website - virginmedia.com. This new in-depth destination guide offers a whole range of travel content, from city guides to travel videos.

Virginmedia.com is currently the tenth most visited website in the UK, and the new travel guide from Frommer’s Unlimited will play a key role in expanding on the portal’s existing variety of content. The travel guide also aims to drive traffic through e-commerce meta-search partner Travelsupermarket and offer a one-stop shop for travel enthusiasts.

Joel Brandon-Bravo of Frommer’s Unlimited said: “The key to answering this brief was to augment existing content on the travel section of virginmedia.com with a unique combination of events, destination guides including ski and resort guides, airport guides and travel videos. The new site delivers just that and will allow Virgin Media to attract new travel customers through natural search. This project mirrors the trend we’ve seen amongst both our retained and project-basis clients to invest in content creation.”

Alex Green, Virgin Media’s managing director of portal, commented: “We are thrilled to be working with [Frommer’s Unlimited] for our new travel guide for virginmedia.com. They have demonstrated that they have an extensive knowledge and understanding of the online travel industry and were able to integrate with our site seamlessly.”

The new travel guide from Frommer’s Unlimited for Virgin Media can be seen by visiting http://www.virginmedia.com/travel.

About Frommer’s®

Frommer’s—best trips start here.

The market leader in travel guides, Frommer’s publishes more than 300 guides and sells 2.5 million guides annually, reaching 7 million travelers who count on Frommer’s for exact prices, savvy trip-planning, sightseeing advice, dozens of detailed maps, and candid reviews of hotels and restaurants in every price range. Frommers.com is a comprehensive, opinionated travel resource featuring more than 3,500 world destinations. Frommer’s is a registered trademark of Arthur Frommer. Frommer’s is a branded imprint of Wiley’s Professional/Trade business which provides must-have content to professionals, consumers, and students worldwide in all media.

Virgin Media

Virgin Media is an innovative and pioneering UK entertainment and communications business. For the first time, consumers can get everything they need from one company - the UK's only quad play of TV, broadband, phone and mobile plus the most advanced TV on demand service available, the UK’s first high definition TV service and V+, our high specification personal video recorder. We're the UK’s largest residential broadband provider, the largest virtual mobile network operator and the second largest provider of pay TV and home phone. Virgin Media owns two content businesses - Virgin Media Television (VMTV) and sit-up. VMTV owns seven entertainment channels – Virgin1, Living, Living 2, Bravo, Bravo 2, Challenge, and Trouble - and is a 50% partner in UKTV, which consists of nine channels including Dave, UKTV Gold and UKTV History. sit-up runs retail TV channels bid tv, price-drop tv and speed auctiontv.

Virgin Media is the largest Virgin company in the world and has almost 10 million customers. To find out more visit www.virginmedia.com/presscentre