“Frommer’s Unlimited created a world class private label site for Hilton with original, complementary, and useful content that increased our traffic through natural search and demonstrably increased bookings.”
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DigitalIvan Imhoff, Director of Channel Development UK and IrelandHilton
Content to connect with customers, drive traffic and convert to salesIncreasingly, strategic travel brands require compelling travel content written in their unique tone and style, targeting specific customer demographics. Customised information can differentiate products and services from competitors and improve customer experience and loyalty, on and offline, therefore driving sales. A key benefit of custom content is its superior ability to increase natural search referrals on defined keyword search terms. Frommer’s Unlimited can create content optimised for search (SEO travel content) that doesn’t lose sight of the customer experience.Customised travel guides and seasonal promotionsIn addition to custom travel guides, Frommer’s Unlimited can produce content for seasonal promotions and high profile trade or consumer events, such as the Olympics, World Cup, Frankfurt Book Fair or Valentine’s Day.If your destination is not currently covered by Frommer’s, we can create a unique guide for you. See Case Study Hilton Hotels, Digital Custom Content A partnership with Frommer’s Unlimited can help your customers make the most of their travel experience. Frommer’s print guides make valued giveaways, gift-with-purchase, and customer loyalty gifts. We can create customised guidebooks to suit your needs—in any format, any page count, any trim size and at any price point. Our team of editorial and marketing experts can help you develop the right promotion from conception and design to timely delivery.
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